Tuesday, January 13, 2015

  • 12 Twitter Stats to Help You Get More Conversions [INFOGRAPHIC]

    Want to get more conversions on Twitter? It's not enough to simply tweet – you have to actively measure and analyse your performance. For example, did you know that images drive 18 percent more click-throughs, 89 percent more favourites and 150 percent more retweets than text-only tweets? …

  • Silk Road Trial Becomes Case Study for Law Enforcement Online

    The trial of Ross Ulbricht, alleged admin of The Silk Road (a Tor Network marketplace for the sale and trade of illegal goods), is expected to begin in New York today. The public nature of the trial could result in much discussion of the online investigation methods by law enforcement, as well as…

  • Optimove Adds Real-Time Capabilities to Mobile Marketing Platform

    Optimove , a company providing automated retention marketing solutions for businesses, has announced it has added real-time marketing capabilities to its platform. In short, this will allow marketers to deliver the right messages to mobile users at exactly the right time, based on real-time activity…

  • Twitter to Acquire Indian 'Missed Call' Startup, ZipDial

    Twitter is in talks to acquire ZipDial , a startup based in India that turned a unique cultural phenomenon into a marketing business. Missed mobile calls are a big deal in India, but not in the way we might be used to in the West. In India (as well as Bangladesh, the Philippines and Africa) calls…

  • AMBER Alerts to Be Added to Facebook's News Feed

    Facebook announced that it teamed up with the National Center for Missing and Exploited Children  to add AMBER Alerts  to its News Feed  in order to aid the search for missing children. In January 2011, Facebook launched 53 AMBER Alert pages  — for the 50 U.S. states, the District of…

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