• Facebook brings call-to-action buttons to pages

  Call-to-action buttons have been very effective for advertisers, so now Facebook is expanding the capability. Now page owners can select from seven call to action buttons atop their timeline. The new call-to-action button is placed to...

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• Facebook Allowing Advertisers to Split Ad Sets

  Facebook appears to be bringing a form of A/B testing  to its ad sets , allowing advertisers to split them. (more…) New Career Opportunities Daily: The best jobs in media .

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• REPORT: PlayBuzz Tops Publishers on Facebook in Shares for November

  Quiz site PlayBuzz  continued its surge in Facebook shares , vaulting to the top of NewsWhip 's ranking of publishers  for November , and marking the first time since NewsWhip  began compiling its rankings in August 2013 that neither The Huffington Post  nor BuzzFeed  occupied first place. …

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• World Cup, Ebola among biggest Facebook topics of 2014

  The most talked about topic on Facebook in 2014? The World Cup, which was also a major success for advertisers. The Ebola virus, which Facebook CEO Mark Zuckerberg and wife Priscilla Chan donated to fight, was the...

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• INFOGRAPHIC: Purina Veterinary Exchange Leads Facebook Post Engagement for November

  The top 20 brands on Facebook boasted an average of 14,975,915 likes  at the end of November and averaged 46 posts for the month, up from 41 in October , according to the most recent statistics from social media analytics platform Socialbakers . (more…) New Career Opportunities Daily: The best…

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